Trade catalogues and advertising materials imports in the United States: data, top suppliers and prices
In 2024, the United States imported trade catalogues and advertising materials worth $356.9 million (35.0 thousand tonnes). That makes it the 2nd largest importer of this product worldwide, out of 222 countries. Value rose 19% on 2023. Across 2017-2024 the long-run trend was broadly stable.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
Imports by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $356.9M | 35.0K t |
| 2023 | $300.8M | 33.3K t |
| 2022 | $293.6M | 38.0K t |
| 2021 | $264.4M | 38.2K t |
| 2020 | $269.4M | 35.6K t |
| 2019 | $302.8M | 44.2K t |
| 2018 | $337.8M | 61.0K t |
| 2017 | $326.0M | 62.6K t |
Where the United States imports trade catalogues and advertising materials from
Most of the value came from Mexico (35%), Canada (18%), China (18%). Among the main suppliers, Switzerland grew fastest (+370% on the year before).
| Supplier country | Value | Share |
|---|---|---|
| Mexico | $126.0M | 35% |
| Canada | $65.2M | 18% |
| China | $65.2M | 18% |
| Switzerland | $17.5M | 4.9% |
| India | $15.1M | 4.2% |
| Italy | $13.7M | 3.9% |
| Germany | $9.0M | 2.5% |
| United Kingdom | $8.1M | 2.3% |
| France | $7.6M | 2.1% |
| South Korea | $4.2M | 1.2% |
Average import price per kg
The average declared value was about $10.19 per kg, 165% above the world average of $3.85. This usually points to higher-grade or processed goods.
Declared value divided by weight, all 2024 shipments. Prices per shipment and per company are in EximDataX.
Trade catalogues and advertising materials exports from the United States
In 2024, the United States exported trade catalogues and advertising materials worth $162.9 million (19.2 thousand tonnes). It ranks 5th of 213 countries for exports of this product. The largest buyer markets were Canada (38%), Mexico (37%), Costa Rica (2%).
| Destination | Value | Share |
|---|---|---|
| Canada | $62.7M | 39% |
| Mexico | $59.9M | 37% |
| Costa Rica | $4.0M | 2.5% |
| United Kingdom | $2.8M | 1.7% |
| Australia | $2.6M | 1.6% |
| Germany | $2.6M | 1.6% |
| Hong Kong | $2.4M | 1.5% |
| South Korea | $2.0M | 1.2% |
| China | $1.5M | 0.9% |
| Thailand | $1.3M | 0.8% |
Who is behind these numbers in the United States?
The shipment records behind United States trade catalogues and advertising materials imports (HS 4911.10): companies, dates, quantities and declared values.
Shipment records are in the platform
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Direct customs feed: shipment-level records from the official customs source.
Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 4911.10: Printed matter: trade advertising material, commercial catalogues and the like.
Common questions
What is the value of trade catalogues and advertising materials imported by the United States?
The United States imported trade catalogues and advertising materials worth $356.9 million in 2024, the latest year with complete public data, about 35.0 thousand tonnes. That ranks it 2nd of 222 countries worldwide, with 11% of world imports. The value was up 19% on 2023.
Which countries supply trade catalogues and advertising materials to the United States?
Mexico was the largest supplier with 35% of the value ($126.0 million), followed by Canada (18%) and China (18%). The top three together account for 72%, out of 104 supplier countries in total. Switzerland grew fastest among the top ten, up 370% on the year.
What is the average import price of trade catalogues and advertising materials per kg?
The average declared import value was about $10.19 per kg in 2024, 165% above the world average of $3.85 per kg. Declared value divided by weight mixes every grade, so read it as a benchmark rather than a quote.
How have imports of trade catalogues and advertising materials to the United States changed since 2017?
Imports went from $326.0 million in 2017 to $356.9 million in 2024, an increase of 9%. 2024 was the highest year in the period. Over 8 years the average was $306.5 million a year.
Does the United States also export trade catalogues and advertising materials?
Yes. The United States exported $162.9 million worth of this product in 2024, mainly to Canada, Mexico and Costa Rica. On balance the United States is a net importer of this product, by about $194.0 million a year.
What is the HS code for trade catalogues and advertising materials?
The HS code for trade catalogues and advertising materials is subheading 4911.10. It sits in HS chapter 49 (printed books, newspapers, pictures and other products of the printing industry; manuscripts, typescripts and plans). The full list of codes and descriptions is on the HS 4911 page.
How can I find the companies behind this trade?
Shipment-level records for the United States reach EximDataX from a direct customs feed, with company names, dates and declared values. We can show them for your product on a short call.
Same product, other countries
World trade catalogues and advertising materials trade: top importers and exporters
More trade data for the United States
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