Trade catalogues and advertising materials exports from South Africa: data, top buyers and prices
In 2024, South Africa exported trade catalogues and advertising materials worth $10.0 million (4.0 thousand tonnes). That is 13% less than in 2023. Across 2017-2024 the long-run trend was broadly stable. The peak in this period was 2018, at $25.5 million.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
Exports by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $10.0M | 4.0K t |
| 2023 | $11.6M | 2.3K t |
| 2022 | $13.3M | 2.8K t |
| 2021 | $12.6M | 2.6K t |
| 2020 | $9.9M | 2.3K t |
| 2019 | $12.3M | 4.5K t |
| 2018 | $25.5M | 11.1K t |
| 2017 | $11.8M | 4.3K t |
Where South Africa exports trade catalogues and advertising materials to
The largest buyer markets were Namibia (27%), Botswana (19%), Zambia (10%). Among the main buyer markets, Malawi grew fastest (+98% on the year before).
| Destination | Value | Share |
|---|---|---|
| Namibia | $2.7M | 27% |
| Botswana | $1.9M | 19% |
| Zambia | $1.0M | 10% |
| Malawi | $740K | 7.4% |
| Eswatini | $711K | 7.1% |
| United States | $657K | 6.6% |
| Mozambique | $642K | 6.4% |
| Lesotho | $393K | 3.9% |
| Angola | $251K | 2.5% |
| United Kingdom | $214K | 2.1% |
Average export price per kg
The average declared value was about $2.52 per kg, 35% below the world average of $3.85, which often means bulk or lower-grade product.
Declared value divided by weight, all 2024 shipments. Prices per shipment and per company are in EximDataX.
Trade catalogues and advertising materials imports to South Africa
In 2024, South Africa imported trade catalogues and advertising materials worth $7.4 million (1.1 thousand tonnes). The largest suppliers were Ireland (29%), China (29%), Spain (8%). Among the main suppliers, United Arab Emirates grew fastest (+392% on the year before).
| Supplier country | Value | Share |
|---|---|---|
| Ireland | $2.2M | 29% |
| China | $2.1M | 29% |
| Spain | $612K | 8.2% |
| Italy | $379K | 5.1% |
| Germany | $359K | 4.8% |
| Canada | $258K | 3.5% |
| France | $217K | 2.9% |
| United Kingdom | $193K | 2.6% |
| United Arab Emirates | $182K | 2.5% |
| Belgium | $144K | 1.9% |
Who is behind these numbers in South Africa?
The shipment records behind South Africa trade catalogues and advertising materials exports (HS 4911.10): companies, dates, quantities and declared values.
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Mirror data: built from the shipment records of the countries that trade with it.
Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 4911.10: Printed matter: trade advertising material, commercial catalogues and the like.
Common questions
What is the value of trade catalogues and advertising materials exported by South Africa?
South Africa exported trade catalogues and advertising materials worth $10.0 million in 2024, the latest year with complete public data, about 4.0 thousand tonnes. That ranks it 36th of 213 countries worldwide, with 0% of world exports. The value was down 13% on 2023.
Which countries buy trade catalogues and advertising materials from South Africa?
Namibia was the largest buyer with 27% of the value ($2.7 million), followed by Botswana (19%) and Zambia (10%). The top three together account for 56%, out of 115 buyer countries in total. Malawi grew fastest among the top ten, up 98% on the year.
What is the average export price of trade catalogues and advertising materials per kg?
The average declared export value was about $2.52 per kg in 2024, 35% below the world average of $3.85 per kg. The figure blends every grade shipped, so it works as a reference point rather than a quote.
How have exports of trade catalogues and advertising materials from South Africa changed since 2017?
Exports went from $11.8 million in 2017 to $10.0 million in 2024, a fall of 15%. The peak was 2018 at $25.5 million. Over 8 years the average was $13.4 million a year.
Does South Africa also import trade catalogues and advertising materials?
Yes. South Africa imported $7.4 million worth of this product in 2024, mainly from Ireland, China and Spain. On balance South Africa is a net exporter of this product, by about $2.6 million a year.
What is the HS code for trade catalogues and advertising materials?
The HS code for trade catalogues and advertising materials is subheading 4911.10. It sits in HS chapter 49 (printed books, newspapers, pictures and other products of the printing industry; manuscripts, typescripts and plans). The full list of codes and descriptions is on the HS 4911 page.
How can I find the companies behind this trade?
EximDataX rebuilds South Africa trade from the customs records of its trading partners, so the companies shipping to and from it are visible. Ask for a live look at your product.
Same product, other countries
World trade catalogues and advertising materials trade: top importers and exporters
More trade data for South Africa
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