Trade catalogues and advertising materials trade by country: top importers, exporters and prices
World trade in trade catalogues and advertising materials was worth $3.28 billion in 2024, about 850.6 thousand tonnes. That is a fall of 30% since 2017, and down 8% on 2023.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
World trade by year, 2017-2024
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Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $3.28B | 850.6K t |
| 2023 | $3.54B | 937.9K t |
| 2022 | $3.80B | 1.19M t |
| 2021 | $3.77B | 1.40M t |
| 2020 | $3.64B | 1.35M t |
| 2019 | $4.33B | 1.71M t |
| 2018 | $4.76B | 1.52M t |
| 2017 | $4.66B | 1.97M t |
Top trade catalogues and advertising materials exporting countries
Exports are led by Germany (18%), China (11%) and Poland (8%). 213 countries reported exports, and the top three account for 38%.
| Exporter | Value | Share |
|---|---|---|
| Germany | $602.2M | 18% |
| China | $370.0M | 11% |
| Poland | $259.4M | 7.9% |
| Netherlands | $194.5M | 5.9% |
| United States | $162.9M | 5% |
| France | $153.5M | 4.7% |
| Mexico | $148.8M | 4.5% |
| Italy | $148.0M | 4.5% |
| Belgium | $141.5M | 4.3% |
| Czech Republic | $139.5M | 4.3% |
| Spain | $78.8M | 2.4% |
| Austria | $76.6M | 2.3% |
Top importing countries and buyer markets
Germany is the biggest buyer with 13% of world imports, ahead of the United States and France. Demand is spread widely: the top three take 32% across 222 importing countries.
| Importer | Value | Share |
|---|---|---|
| Germany | $414.1M | 13% |
| United States | $356.9M | 11% |
| France | $282.4M | 8.6% |
| Switzerland | $229.2M | 7% |
| Netherlands | $229.2M | 7% |
| Austria | $127.6M | 3.9% |
| United Kingdom | $118.3M | 3.6% |
| Canada | $102.8M | 3.1% |
| Czech Republic | $102.4M | 3.1% |
| Belgium | $92.7M | 2.8% |
| Italy | $83.9M | 2.6% |
| Vietnam | $74.6M | 2.3% |
Average price per kg
The world average declared value was about $3.85 per kg in 2024. Among the main exporters, Mexico averaged $9.34 per kg and Poland $2.01 per kg, so grade and origin matter.
Declared value divided by weight, all 2024 shipments worldwide. Prices per shipment and per company are in EximDataX.
Related product types
Who is behind these numbers in this market?
The shipment records behind Trade catalogues and advertising materials (HS 4911.10) importers and exporters, worldwide: companies, dates, quantities and declared values.
Shipment records are in the platform
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Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 4911.10: Printed matter: trade advertising material, commercial catalogues and the like. HS 4911 codes.
Common questions
Which countries export the most trade catalogues and advertising materials?
Germany exported $602.2 million in 2024, 18% of the world total, followed by China (11%) and Poland (8%). In all, 213 countries reported exports of this product. The full ranking and map are on this page.
Which countries import the most trade catalogues and advertising materials?
Germany imported $414.1 million in 2024, 13% of world imports, ahead of the United States (11%) and France (9%). The top three importers together take 32%. Each country with its own page is linked from the table.
How big is the world trade in trade catalogues and advertising materials?
It was worth $3.28 billion in 2024, about 850.6 thousand tonnes. That is a fall of 30% since 2017. The peak year was 2018 at $4.76 billion. 213 countries reported exports and 222 reported imports.
What is the average price of trade catalogues and advertising materials per kg?
The world average declared value was about $3.85 per kg in 2024. Among the main exporters, Mexico averaged $9.34 per kg and Poland $2.01 per kg, so grade and origin matter. The average mixes every grade and size, so use it as a market reference rather than an offer.
What is the HS code for trade catalogues and advertising materials?
The HS code for trade catalogues and advertising materials is subheading 4911.10, in chapter 49 (printed books, newspapers, pictures and other products of the printing industry; manuscripts, typescripts and plans). The first six digits are the same in every country; national tariffs add more. The full list of codes is on the HS 4911 page.
How can I find trade catalogues and advertising materials buyers and suppliers?
EximDataX shows the importers and exporters of trade catalogues and advertising materials by name, from shipment-level customs records updated weekly. Ask for a live look at the markets you sell to.
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