Trade catalogues and advertising materials imports in the United Kingdom: data, top suppliers and prices
Imports of trade catalogues and advertising materials by the United Kingdom reached $118.3 million in 2024 (25.9 thousand tonnes). It ranks 7th of 222 countries for imports of this product. That is close to the 2023 level. Over 2017-2024 it shrank by about 5% a year on average. The peak in this period was 2017, at $173.5 million.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
Imports by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $118.3M | 25.9K t |
| 2023 | $117.7M | 26.2K t |
| 2022 | $91.1M | 22.8K t |
| 2021 | $90.5M | 13.3K t |
| 2020 | $85.0M | 16.9K t |
| 2019 | $121.0M | 40.1K t |
| 2018 | $156.6M | 58.1K t |
| 2017 | $173.5M | 81.0K t |
Where the United Kingdom imports trade catalogues and advertising materials from
Most of the value came from Netherlands (25%), Germany (18%), Poland (15%). Among the main suppliers, France grew fastest (+177% on the year before).
| Supplier country | Value | Share |
|---|---|---|
| Netherlands | $29.5M | 25% |
| Germany | $20.9M | 18% |
| Poland | $17.3M | 15% |
| France | $14.0M | 12% |
| Italy | $7.3M | 6.2% |
| Turkey | $6.1M | 5.1% |
| China | $4.3M | 3.6% |
| United States | $2.8M | 2.4% |
| Spain | $2.5M | 2.1% |
| Ireland | $1.8M | 1.5% |
Average import price per kg
The average declared value was about $4.58 per kg, close to the world average of $3.85.
Declared value divided by weight, all 2024 shipments. Prices per shipment and per company are in EximDataX.
Trade catalogues and advertising materials exports from the United Kingdom
Exports of trade catalogues and advertising materials by the United Kingdom reached $68.9 million in 2024 (5.9 thousand tonnes). Its share of world exports was 2%. The largest buyer markets were France (22%), Netherlands (13%), United States (12%). Trade is spread widely: the top three buyer markets together make up only 46%. Among the main buyer markets, Poland grew fastest (+104% on the year before).
| Destination | Value | Share |
|---|---|---|
| France | $15.1M | 22% |
| Netherlands | $8.8M | 13% |
| United States | $8.1M | 12% |
| Ireland | $7.4M | 11% |
| Belgium | $4.3M | 6.2% |
| Czech Republic | $3.3M | 4.8% |
| Italy | $2.8M | 4% |
| Germany | $2.4M | 3.4% |
| Poland | $2.1M | 3.1% |
| Liberia | $971K | 1.4% |
Who is behind these numbers in the United Kingdom?
The shipment records behind United Kingdom trade catalogues and advertising materials imports (HS 4911.10): companies, dates, quantities and declared values.
Shipment records are in the platform
Tell us what you trade and we will show you the latest records on a live call.
Direct customs feed: shipment-level records from the official customs source.
Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 4911.10: Printed matter: trade advertising material, commercial catalogues and the like.
Common questions
What is the value of trade catalogues and advertising materials imported by the United Kingdom?
The United Kingdom imported trade catalogues and advertising materials worth $118.3 million in 2024, the latest year with complete public data, about 25.9 thousand tonnes. That ranks it 7th of 222 countries worldwide, with 4% of world imports. The value was up 1% on 2023.
Which countries supply trade catalogues and advertising materials to the United Kingdom?
The Netherlands was the largest supplier with 25% of the value ($29.5 million), followed by Germany (18%) and Poland (15%). The top three together account for 57%, out of 83 supplier countries in total. France grew fastest among the top ten, up 177% on the year.
What is the average import price of trade catalogues and advertising materials per kg?
The average declared import value was about $4.58 per kg in 2024, 19% above the world average of $3.85 per kg. Declared value divided by weight mixes every grade, so read it as a benchmark rather than a quote.
How have imports of trade catalogues and advertising materials to the United Kingdom changed since 2017?
Imports went from $173.5 million in 2017 to $118.3 million in 2024, a fall of 32%. The peak was 2017 at $173.5 million. Over 8 years the average was $119.2 million a year.
Does the United Kingdom also export trade catalogues and advertising materials?
Yes. The United Kingdom exported $68.9 million worth of this product in 2024, mainly to France, the Netherlands and the United States. On balance the United Kingdom is a net importer of this product, by about $49.4 million a year.
What is the HS code for trade catalogues and advertising materials?
The HS code for trade catalogues and advertising materials is subheading 4911.10. It sits in HS chapter 49 (printed books, newspapers, pictures and other products of the printing industry; manuscripts, typescripts and plans). The full list of codes and descriptions is on the HS 4911 page.
How can I find the companies behind this trade?
EximDataX has a direct customs feed for the United Kingdom, so the importers and exporters behind these totals are visible by name, shipment by shipment. Ask for a live look at your product.
Same product, other countries
World trade catalogues and advertising materials trade: top importers and exporters
More trade data for the United Kingdom
See what your buyers are buying.Then decide.
Everything we show you comes from official customs filings — records, not claims. 30 minutes. Your shipment. Your HS code. Real platform. If you don’t see something new about your market by the end of the call, we walk away. No follow-ups.