Digital luxury wristwatches exports from South Africa: data, top buyers and prices
Exports of digital luxury wristwatches by South Africa reached $2.7 million in 2024 (5 tonnes). Its share of world exports was 1%. Value fell 26% from 2023. Over 2017-2024 it shrank by about 10% a year on average. The peak in this period was 2021, at $16.1 million.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
Exports by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $2.7M | 5 t |
| 2023 | $3.7M | 13 t |
| 2022 | $3.2M | 18 t |
| 2021 | $16.1M | 12 t |
| 2020 | $12.9M | 7 t |
| 2019 | $5.6M | 14 t |
| 2018 | $4.3M | 16 t |
| 2017 | $5.6M | 11 t |
Where South Africa exports digital luxury wristwatches to
Singapore alone took 50% of it. Among the main buyer markets, Switzerland grew fastest (+187% on the year before).
| Destination | Value | Share |
|---|---|---|
| Singapore | $1.4M | 50% |
| Hong Kong | $588K | 22% |
| Switzerland | $481K | 18% |
| Namibia | $96K | 3.5% |
| Jordan | $59K | 2.2% |
| United States | $36K | 1.3% |
| United Arab Emirates | $33K | 1.2% |
| Zimbabwe | $32K | 1.2% |
| Botswana | $9K | 0.3% |
| Djibouti | $4K | 0.1% |
Average export price per kg
The average declared value was about $580.43 per kg, 824% above the world average of $62.79. This usually points to higher-grade or processed goods.
Declared value divided by weight, all 2024 shipments. Prices per shipment and per company are in EximDataX.
Digital luxury wristwatches imports to South Africa
In 2024, South Africa imported digital luxury wristwatches worth $985 thousand (19 tonnes). One supplier dominates: Switzerland accounted for 75% of the value. Among the main suppliers, Switzerland grew fastest (+73% on the year before).
| Supplier country | Value | Share |
|---|---|---|
| Switzerland | $736K | 75% |
| China | $138K | 14% |
| Australia | $43K | 4.4% |
| Mozambique | $18K | 1.8% |
| Japan | $17K | 1.7% |
| United States | $10K | 1% |
| Italy | $4K | 0.4% |
| United Kingdom | $4K | 0.4% |
| Hong Kong | $3K | 0.4% |
| Netherlands | $3K | 0.3% |
Who is behind these numbers in South Africa?
The shipment records behind South Africa digital luxury wristwatches exports (HS 9101.19): companies, dates, quantities and declared values.
Shipment records are in the platform
Tell us what you trade and we will show you the latest records on a live call.
Mirror data: built from the shipment records of the countries that trade with it.
Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 9101.19: Wrist-watches: electrically operated, with or without a stop-watch, with case of precious metal or metal clad with precious metal, without mechanical display.
Common questions
What is the value of digital luxury wristwatches exported by South Africa?
South Africa exported digital luxury wristwatches worth $2.7 million in 2024, the latest year with complete public data, about 5 tonnes. That ranks it 23rd of 122 countries worldwide, with 1% of world exports. The value was down 26% on 2023.
Which countries buy digital luxury wristwatches from South Africa?
Singapore was the largest buyer with 50% of the value ($1.4 million), followed by Hong Kong (22%) and Switzerland (18%). The top three together account for 90%, out of 23 buyer countries in total. Zimbabwe grew fastest among the top ten, up 297% on the year.
What is the average export price of digital luxury wristwatches per kg?
The average declared export value was about $580.43 per kg in 2024, 824% above the world average of $62.79 per kg. Declared value divided by weight mixes every grade, so read it as a benchmark rather than a quote.
How have exports of digital luxury wristwatches from South Africa changed since 2017?
Exports went from $5.6 million in 2017 to $2.7 million in 2024, a fall of 51%. The peak was 2021 at $16.1 million. Over 8 years the average was $6.8 million a year.
Does South Africa also import digital luxury wristwatches?
Yes. South Africa imported $985 thousand worth of this product in 2024, mainly from Switzerland, China and Australia. On balance South Africa is a net exporter of this product, by about $1.7 million a year.
What is the HS code for digital luxury wristwatches?
The HS code for digital luxury wristwatches is subheading 9101.19. It sits in HS chapter 91 (clocks and watches and parts thereof). The full list of codes and descriptions is on the HS 9101 page.
How can I find the companies behind this trade?
EximDataX rebuilds South Africa trade from the customs records of its trading partners, so the companies shipping to and from it are visible. Ask for a live look at your product.
Same product, other countries
World digital luxury wristwatches trade: top importers and exporters
More trade data for South Africa
See what your buyers are buying.Then decide.
Everything we show you comes from official customs filings — records, not claims. 30 minutes. Your shipment. Your HS code. Real platform. If you don’t see something new about your market by the end of the call, we walk away. No follow-ups.