Automatic luxury wristwatches imports in South Africa: data, top suppliers and prices
In 2024, South Africa imported automatic luxury wristwatches worth $14.4 million (5 tonnes). That is 8% more than in 2023. Over 2017-2024 the trade grew strongly, by about 16% a year on average.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
Imports by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $14.4M | 5 t |
| 2023 | $13.4M | 3 t |
| 2022 | $10.5M | 1 t |
| 2021 | $5.5M | 12 t |
| 2020 | $763K | 0 t |
| 2019 | $3.5M | 0 t |
| 2018 | $4.6M | 0 t |
| 2017 | $5.1M | 0 t |
Where South Africa imports automatic luxury wristwatches from
Switzerland alone supplied 97% of it.
| Supplier country | Value | Share |
|---|---|---|
| Switzerland | $14.0M | 98% |
| Singapore | $126K | 0.9% |
| France | $47K | 0.3% |
| Italy | $44K | 0.3% |
| United Kingdom | $42K | 0.3% |
| Malta | $29K | 0.2% |
| Japan | $27K | 0.2% |
| China | $16K | 0.1% |
| Ireland | $15K | 0.1% |
| United States | $9K | 0.1% |
Average import price per kg
The average declared value was about $2,762.92 per kg, 94% below the world average of $43,218.32, which often means bulk or lower-grade product.
Declared value divided by weight, all 2024 shipments. Prices per shipment and per company are in EximDataX.
Automatic luxury wristwatches exports from South Africa
In 2024, South Africa exported automatic luxury wristwatches worth $271 thousand (0 tonnes). The largest buyer markets were Switzerland (40%), United States (11%), Netherlands (9%). Among the main buyer markets, United Kingdom grew fastest (+668% on the year before).
| Destination | Value | Share |
|---|---|---|
| Switzerland | $109K | 40% |
| United States | $30K | 11% |
| Netherlands | $23K | 8.6% |
| Japan | $23K | 8.3% |
| United Kingdom | $19K | 6.9% |
| Ghana | $18K | 6.7% |
| Hong Kong | $12K | 4.5% |
| France | $11K | 4.2% |
| Denmark | $7K | 2.6% |
| Mauritius | $5K | 2% |
Who is behind these numbers in South Africa?
The shipment records behind South Africa automatic luxury wristwatches imports (HS 9101.21): companies, dates, quantities and declared values.
Shipment records are in the platform
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Mirror data: built from the shipment records of the countries that trade with it.
Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 9101.21: Wrist-watches: (not electrically operated), automatic winding, whether or not incorporating a stop-watch facility, case of precious metal or of metal clad with precious metal.
Common questions
What is the value of automatic luxury wristwatches imported by South Africa?
South Africa imported automatic luxury wristwatches worth $14.4 million in 2024, the latest year with complete public data, about 5 tonnes. That ranks it 47th of 177 countries worldwide, with 0% of world imports. The value was up 8% on 2023.
Which countries supply automatic luxury wristwatches to South Africa?
Switzerland was the largest supplier with 97% of the value ($14.0 million), followed by Singapore (1%) and France (0%). The top three together account for 99%, out of 22 supplier countries in total. The United Kingdom grew fastest among the top ten, up 433% on the year.
What is the average import price of automatic luxury wristwatches per kg?
The average declared import value was about $2,762.92 per kg in 2024, 94% below the world average of $43,218.32 per kg. Because it averages all grades and sizes, treat the figure as a market benchmark, not a price offer.
How have imports of automatic luxury wristwatches to South Africa changed since 2017?
Imports went from $5.1 million in 2017 to $14.4 million in 2024, an increase of 182%. 2024 was the highest year in the period. Over 8 years the average was $7.2 million a year.
Does South Africa also export automatic luxury wristwatches?
Yes. South Africa exported $271 thousand worth of this product in 2024, mainly to Switzerland, the United States and the Netherlands. On balance South Africa is a net importer of this product, by about $14.1 million a year.
What is the HS code for automatic luxury wristwatches?
The HS code for automatic luxury wristwatches is subheading 9101.21. It sits in HS chapter 91 (clocks and watches and parts thereof). The full list of codes and descriptions is on the HS 9101 page.
How can I find the companies behind this trade?
EximDataX rebuilds South Africa trade from the customs records of its trading partners, so the companies shipping to and from it are visible. Ask for a live look at your product.
Same product, other countries
World automatic luxury wristwatches trade: top importers and exporters
More trade data for South Africa
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