Luxury watches imports in Morocco: data, top suppliers and prices
Morocco imported $14.7 million of luxury watches in 2024 (12 tonnes). That is 22% less than in 2023. Across 2017-2024 the long-run trend was broadly stable. The peak in this period was 2022, at $21.3 million.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
Imports by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $14.7M | 12 t |
| 2023 | $18.8M | 88 t |
| 2022 | $21.3M | 35 t |
| 2021 | $16.7M | 37 t |
| 2020 | $7.0M | 69 t |
| 2019 | $5.9M | 122 t |
| 2018 | $6.6M | 44 t |
| 2017 | $18.2M | 35 t |
Where Morocco imports luxury watches from
Switzerland alone supplied 90% of it.
| Supplier country | Value | Share |
|---|---|---|
| Switzerland | $13.2M | 90% |
| Germany | $594K | 4% |
| France | $382K | 2.6% |
| China | $337K | 2.3% |
| Ireland | $78K | 0.5% |
| Spain | $40K | 0.3% |
| Italy | $33K | 0.2% |
| Turkey | $27K | 0.2% |
| Belgium | $16K | 0.1% |
| United Kingdom | $11K | 0.1% |
Product types under HS 9101
| 9101.21 | Automatic luxury wristwatches | 61% |
| 9101.11 | Electric luxury wristwatches | 24% |
| 9101.19 | Digital luxury wristwatches | 7.6% |
| 9101.29 | Manual luxury wristwatches | 6.9% |
| 9101.99 | Luxury pocket watches | 0.5% |
| 9101.91 | Pocket-watches and other watches, including stop-watches: (excluding wrist-watches), with case of precious metal or of metal clad with precious… | 0.1% |
Codes and full descriptions: HS heading 9101.
Average import price per kg
The average declared value was about $1,186.54 per kg, 25% below the world average of $1,573.97, which often means bulk or lower-grade product.
Declared value divided by weight, all 2024 shipments. Prices per shipment and per company are in EximDataX.
Who is behind these numbers in Morocco?
The shipment records behind Morocco luxury watches imports (HS 9101): companies, dates, quantities and declared values.
Shipment records are in the platform
Tell us what you trade and we will show you the latest records on a live call.
Mirror data: built from the shipment records of the countries that trade with it.
Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 9101: Wrist-watches, pocket-watches, stop-watches and other watches; with case of precious metal or of metal clad with precious metal.
Common questions
What is the value of luxury watches imported by Morocco?
Morocco imported luxury watches worth $14.7 million in 2024, the latest year with complete public data, about 12 tonnes. That ranks it 55th of 204 countries worldwide, with 0% of world imports. The value was down 22% on 2023.
Which countries supply luxury watches to Morocco?
Switzerland was the largest supplier with 90% of the value ($13.2 million), followed by Germany (4%) and France (3%). The top three together account for 96%, out of 21 supplier countries in total. Spain grew fastest among the top ten, up 453% on the year.
What is the average import price of luxury watches per kg?
The average declared import value was about $1,186.54 per kg in 2024, 25% below the world average of $1,573.97 per kg. The figure blends every grade shipped, so it works as a reference point rather than a quote.
How have imports of luxury watches to Morocco changed since 2017?
Imports went from $18.2 million in 2017 to $14.7 million in 2024, a fall of 19%. The peak was 2022 at $21.3 million. Over 8 years the average was $13.7 million a year.
What is the HS code for luxury watches?
The HS code for luxury watches is heading 9101. In Morocco the largest six-digit codes were 9101.21 (61% of the value) and 9101.11 (24%).
How can I find the companies behind this trade?
The totals here are public statistics; EximDataX adds the company names by reading partner countries' customs records for Morocco. Tell us your product to see it live.
Same product, other countries
Luxury watches product types in Morocco
See what your buyers are buying.Then decide.
Everything we show you comes from official customs filings — records, not claims. 30 minutes. Your shipment. Your HS code. Real platform. If you don’t see something new about your market by the end of the call, we walk away. No follow-ups.