Luxury watches trade by country: top importers, exporters and prices
World trade in luxury watches was worth $17.67 billion in 2024, about 11.2 thousand tonnes. That is an increase of 40% since 2017, and down 1% on 2023.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
World trade by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $17.67B | 11.2K t |
| 2023 | $17.84B | 7.3K t |
| 2022 | $16.17B | 10.1K t |
| 2021 | $15.82B | 9.1K t |
| 2020 | $11.18B | 6.9K t |
| 2019 | $13.57B | 10.1K t |
| 2018 | $12.95B | 8.0K t |
| 2017 | $12.61B | 11.2K t |
Top luxury watches exporting countries
Switzerland is the largest exporter with 67% of world exports, followed by France and Germany. The top three supply 75% between them, out of 165 exporting countries.
| Exporter | Value | Share |
|---|---|---|
| Switzerland | $11.87B | 67% |
| France | $882.2M | 5% |
| Germany | $570.2M | 3.2% |
| Singapore | $562.9M | 3.2% |
| United States | $480.2M | 2.7% |
| United Kingdom | $476.0M | 2.7% |
| Italy | $376.8M | 2.1% |
| Hong Kong | $326.2M | 1.9% |
| Japan | $295.2M | 1.7% |
| United Arab Emirates | $228.2M | 1.3% |
| China | $200.1M | 1.1% |
| Spain | $153.3M | 0.9% |
Top importing countries and buyer markets
Hong Kong is the biggest buyer with 15% of world imports, ahead of the United States and Switzerland. Demand is spread widely: the top three take 35% across 204 importing countries.
| Importer | Value | Share |
|---|---|---|
| Hong Kong | $2.66B | 15% |
| United States | $2.09B | 12% |
| Switzerland | $1.46B | 8.3% |
| Singapore | $1.24B | 7% |
| Japan | $921.4M | 5.2% |
| United Arab Emirates | $918.0M | 5.2% |
| France | $916.2M | 5.2% |
| China | $891.5M | 5% |
| United Kingdom | $790.4M | 4.5% |
| Italy | $664.8M | 3.8% |
| Germany | $635.4M | 3.6% |
| Australia | $321.3M | 1.8% |
Average price per kg
The world average declared value was about $1,573.97 per kg in 2024. Among the main exporters, Switzerland averaged $66,119.38 per kg and Hong Kong $2,093.16 per kg, so grade and origin matter.
Declared value divided by weight, all 2024 shipments worldwide. Prices per shipment and per company are in EximDataX.
Who is behind these numbers in this market?
Public statistics stop at country totals and the last published year. EximDataX shows the shipment records underneath: the companies, dates, quantities and declared values, updated weekly.
Shipment records are in the platform
Tell us what you trade and we will show you the latest records on a live call.
Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 9101: Wrist-watches, pocket-watches, stop-watches and other watches; with case of precious metal or of metal clad with precious metal. HS 9101 codes.
Common questions
Which countries export the most luxury watches?
Switzerland exported $11.87 billion in 2024, 67% of the world total, followed by France (5%) and Germany (3%). In all, 165 countries reported exports of this product. The full ranking and map are on this page.
Which countries import the most luxury watches?
Hong Kong imported $2.66 billion in 2024, 15% of world imports, ahead of the United States (12%) and Switzerland (8%). The top three importers together take 35%. Each country with its own page is linked from the table.
How big is the world trade in luxury watches?
It was worth $17.67 billion in 2024, about 11.2 thousand tonnes. That is an increase of 40% since 2017. The peak year was 2023 at $17.84 billion. 165 countries reported exports and 204 reported imports.
What is the average price of luxury watches per kg?
The world average declared value was about $1,573.97 per kg in 2024. Among the main exporters, Switzerland averaged $66,119.38 per kg and Hong Kong $2,093.16 per kg, so grade and origin matter. It is total declared value divided by total weight, so treat it as a benchmark, not a quote.
What is the HS code for luxury watches?
The HS code for luxury watches is heading 9101, in chapter 91 (clocks and watches and parts thereof). Customs uses this code worldwide at the six-digit level; national tariffs add more digits. The full list of codes is on the HS 9101 page.
How can I find luxury watches buyers and suppliers?
Public statistics stop at country totals. EximDataX shows the importers and exporters behind this trade from shipment-level customs records, updated weekly, with direct customs feeds and mirror data. Tell us your product and we will show you the latest records on a live call.
See what your buyers are buying.Then decide.
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