Retail laundry detergent exports from Turkey: data, top buyers and prices
Exports of retail laundry detergent by Turkey reached $630.8 million in 2024 (701.6 thousand tonnes). Its share of world exports was 3%. Value rose 11% on 2023. Over 2017-2024 the trade grew strongly, by about 14% a year on average.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
Exports by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $630.8M | 701.6K t |
| 2023 | $568.6M | 596.6K t |
| 2022 | $440.7M | 544.1K t |
| 2021 | $369.0M | 478.0K t |
| 2020 | $417.6M | 483.3K t |
| 2019 | $341.1M | 426.4K t |
| 2018 | $322.5M | 384.1K t |
| 2017 | $247.3M | 311.6K t |
Where Turkey exports retail laundry detergent to
Most of it went to Iraq (12%), Romania (10%), Azerbaijan (8%). Trade is spread widely: the top three buyer markets together make up only 30%. Among the main buyer markets, Romania grew fastest (+114% on the year before).
| Destination | Value | Share |
|---|---|---|
| Iraq | $75.0M | 12% |
| Romania | $62.7M | 9.9% |
| Azerbaijan | $48.8M | 7.7% |
| Georgia | $46.1M | 7.3% |
| Russia | $43.2M | 6.9% |
| Iran | $30.7M | 4.9% |
| Morocco | $20.8M | 3.3% |
| Kazakhstan | $20.8M | 3.3% |
| Bulgaria | $20.6M | 3.3% |
| Serbia | $18.4M | 2.9% |
Average export price per kg
The average declared value was about $0.90 per kg, 45% below the world average of $1.65, which often means bulk or lower-grade product.
Declared value divided by weight, all 2024 shipments. Prices per shipment and per company are in EximDataX.
Retail laundry detergent imports to Turkey
Turkey imported $205.9 million of retail laundry detergent in 2024 (56.9 thousand tonnes). Its share of world imports was 1%. Most of the value came from Belgium (34%), Poland (32%), Serbia (11%).
| Supplier country | Value | Share |
|---|---|---|
| Belgium | $70.5M | 34% |
| Poland | $65.6M | 32% |
| Serbia | $22.3M | 11% |
| Germany | $17.6M | 8.6% |
| Italy | $5.1M | 2.5% |
| United States | $3.5M | 1.7% |
| Hungary | $3.1M | 1.5% |
| United Kingdom | $2.4M | 1.2% |
| Denmark | $2.1M | 1% |
| Egypt | $1.8M | 0.9% |
Who is behind these numbers in Turkey?
The shipment records behind Turkey retail laundry detergent exports (HS 3402.20): companies, dates, quantities and declared values.
Shipment records are in the platform
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Direct customs feed: shipment-level records from the official customs source.
Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 3402.20: Washing and cleaning preparations: surface-active, whether or not containing soap (excluding those of heading no. 3401), put up for retail sale.
Common questions
What is the value of retail laundry detergent exported by Turkey?
Turkey exported retail laundry detergent worth $630.8 million in 2024, the latest year with complete public data, about 701.6 thousand tonnes. That ranks it 13th of 177 countries worldwide, with 3% of world exports. The value was up 11% on 2023.
Which countries buy retail laundry detergent from Turkey?
Iraq was the largest buyer with 12% of the value ($75.0 million), followed by Romania (10%) and Azerbaijan (8%). The top three together account for 30%, out of 177 buyer countries in total. Romania grew fastest among the top ten, up 114% on the year.
What is the average export price of retail laundry detergent per kg?
The average declared export value was about $0.90 per kg in 2024, 45% below the world average of $1.65 per kg. Because it averages all grades and sizes, treat the figure as a market benchmark, not a price offer.
How have exports of retail laundry detergent from Turkey changed since 2017?
Exports went from $247.3 million in 2017 to $630.8 million in 2024, an increase of 155%. 2024 was the highest year in the period. Over 8 years the average was $417.2 million a year.
Does Turkey also import retail laundry detergent?
Yes. Turkey imported $205.9 million worth of this product in 2024, mainly from Belgium, Poland and Serbia. On balance Turkey is a net exporter of this product, by about $425.0 million a year.
What is the HS code for retail laundry detergent?
The HS code for retail laundry detergent is subheading 3402.20. It sits in HS chapter 34 (soap, organic surface-active agents; washing, lubricating, polishing or scouring preparations; artificial or prepared waxes, candles and similar articles, modelling pastes, dental waxes and dental preparations with a basis of plaster). The full list of codes and descriptions is on the HS 3402 page.
How can I find the companies behind this trade?
The totals here are public statistics; the company-level detail sits in EximDataX, which has a direct customs feed for Turkey. Tell us your product to see it live.
Same product, other countries
World retail laundry detergent trade: top importers and exporters
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