Toiletry imports in Kenya: data, top suppliers and prices
Kenya imported $9.5 million of toiletry in 2024 (2.5 thousand tonnes). That is 5% less than in 2023. Across 2017-2024 the long-run trend was broadly stable. The peak in this period was 2018, at $16.1 million.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
Imports by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $9.5M | 2.5K t |
| 2023 | $10.0M | 3.1K t |
| 2022 | $11.4M | 3.8K t |
| 2021 | $13.9M | 4.4K t |
| 2020 | $10.4M | 3.2K t |
| 2019 | $11.0M | 3.8K t |
| 2018 | $16.1M | 4.4K t |
| 2017 | $7.6M | 2.2K t |
Where Kenya imports toiletry from
The largest suppliers were South Africa (18%), Egypt (12%), Philippines (11%). Trade is spread widely: the top three suppliers together make up only 41%. Among the main suppliers, Pakistan grew fastest (+247% on the year before).
| Supplier country | Value | Share |
|---|---|---|
| South Africa | $1.7M | 18% |
| Egypt | $1.1M | 12% |
| Philippines | $1.0M | 11% |
| China | $952K | 10% |
| India | $815K | 8.6% |
| United Arab Emirates | $796K | 8.4% |
| Germany | $791K | 8.4% |
| Poland | $338K | 3.6% |
| Thailand | $322K | 3.4% |
| Pakistan | $309K | 3.3% |
Product types under HS 3307
| 3307.20 | Perfumery, cosmetic or toilet preparations: personal deodorants and antiperspirants | 44% |
| 3307.49 | Perfumes and deodorizers: perfuming or deodorizing preparations for rooms, (excluding those which operate by burning) | 26% |
| 3307.90 | Perfumes and deodorizers: perfuming or deodorizing preparations n.e.c. in heading no. 3307 | 11% |
| 3307.30 | Perfumery, cosmetic or toilet preparations: perfumed bath salts and other bath preparations | 10% |
| 3307.10 | Perfumery, cosmetic or toilet preparations: pre-shave, shaving or after-shave preparations | 4.7% |
| 3307.41 | Perfumes and deodorizers: perfuming or deodorizing preparations for rooms, agarbatti and other odoriferous preparations which operate by burning… | 4.3% |
Codes and full descriptions: HS heading 3307.
Average import price per kg
The average declared value was about $3.83 per kg, 39% below the world average of $6.32, which often means bulk or lower-grade product.
Declared value divided by weight, all 2024 shipments. Prices per shipment and per company are in EximDataX.
Toiletry exports from Kenya
Exports of toiletry by Kenya reached $4.4 million in 2024 (723 tonnes). Most of it went to Tanzania (47%), Uganda (45%), Rwanda (4%). Among the main buyer markets, Tanzania grew fastest (+79% on the year before).
| Destination | Value | Share |
|---|---|---|
| Tanzania | $2.1M | 47% |
| Uganda | $2.0M | 45% |
| Rwanda | $161K | 3.7% |
| Qatar | $50K | 1.1% |
| Mauritius | $23K | 0.5% |
| South Sudan | $18K | 0.4% |
| Burundi | $16K | 0.4% |
| United Arab Emirates | $16K | 0.4% |
| China | $13K | 0.3% |
| United Kingdom | $10K | 0.2% |
Who is behind these numbers in Kenya?
The shipment records behind Kenya toiletry imports (HS 3307): companies, dates, quantities and declared values.
Shipment records are in the platform
Tell us what you trade and we will show you the latest records on a live call.
Direct customs feed: shipment-level records from the official customs source.
Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 3307: Perfumery, cosmetic or toilet preparations; pre-shave, shaving, after-shave, bath preparations; personal deodorants and depilatories; room deodorisers, perfumed or not with disinfectant properties or not.
Common questions
What is the value of toiletry imported by Kenya?
Kenya imported toiletry worth $9.5 million in 2024, the latest year with complete public data, about 2.5 thousand tonnes. That ranks it 116th of 224 countries worldwide, with 0% of world imports. The value was down 5% on 2023.
Which countries supply toiletry to Kenya?
South Africa was the largest supplier with 18% of the value ($1.7 million), followed by Egypt (12%) and the Philippines (11%). The top three together account for 41%, out of 54 supplier countries in total. Pakistan grew fastest among the top ten, up 247% on the year.
What is the average import price of toiletry per kg?
The average declared import value was about $3.83 per kg in 2024, 39% below the world average of $6.32 per kg. The figure blends every grade shipped, so it works as a reference point rather than a quote.
How have imports of toiletry to Kenya changed since 2017?
Imports went from $7.6 million in 2017 to $9.5 million in 2024, an increase of 24%. The peak was 2018 at $16.1 million. Over 8 years the average was $11.2 million a year.
Does Kenya also export toiletry?
Yes. Kenya exported $4.4 million worth of this product in 2024, mainly to Tanzania, Uganda and Rwanda. On balance Kenya is a net importer of this product, by about $5.1 million a year.
What is the HS code for toiletry?
The HS code for toiletry is heading 3307. In Kenya the largest six-digit codes were 3307.20 (44% of the value) and 3307.49 (26%).
How can I find the companies behind this trade?
The totals here are public statistics; the company-level detail sits in EximDataX, which has a direct customs feed for Kenya. Tell us your product to see it live.
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