Breakfast cereals exports from Kenya: data, top buyers and prices
In 2024, Kenya exported breakfast cereals worth $3.5 million (738 tonnes). That is 22% less than in 2023. Over 2017-2024 the trade grew strongly, by about 20% a year on average. The peak in this period was 2023, at $4.4 million.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
Exports by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $3.5M | 738 t |
| 2023 | $4.4M | 1.2K t |
| 2022 | $3.6M | 933 t |
| 2021 | $3.7M | 868 t |
| 2020 | $2.9M | 639 t |
| 2019 | $2.8M | 1.2K t |
| 2018 | $2.1M | 481 t |
| 2017 | $961K | 187 t |
Where Kenya exports breakfast cereals to
The largest buyer markets were Uganda (40%), Tanzania (27%), Rwanda (13%). Among the main buyer markets, Rwanda grew fastest (+158% on the year before).
| Destination | Value | Share |
|---|---|---|
| Uganda | $1.4M | 40% |
| Tanzania | $922K | 27% |
| Rwanda | $465K | 14% |
| United Kingdom | $406K | 12% |
| Burundi | $107K | 3.1% |
| South Sudan | $45K | 1.3% |
| Nigeria | $35K | 1% |
| Chad | $28K | 0.8% |
| Malawi | $24K | 0.7% |
| Madagascar | $16K | 0.5% |
Product types under HS 1904
| 1904.90 | Prepared grain cereals | 51% |
| 1904.10 | Puffed cereals | 47% |
| 1904.20 | Cereal flakes | 2.2% |
Codes and full descriptions: HS heading 1904.
Average export price per kg
The average declared value was about $4.68 per kg, 54% above the world average of $3.04. This usually points to higher-grade or processed goods.
Declared value divided by weight, all 2024 shipments. Prices per shipment and per company are in EximDataX.
Breakfast cereals imports to Kenya
Imports of breakfast cereals by Kenya reached $3.3 million in 2024 (1.8 thousand tonnes). The largest suppliers were United Kingdom (35%), India (15%), South Africa (10%). Among the main suppliers, Spain grew fastest (+157% on the year before).
| Supplier country | Value | Share |
|---|---|---|
| United Kingdom | $1.1M | 35% |
| India | $479K | 15% |
| South Africa | $322K | 9.9% |
| Lithuania | $302K | 9.3% |
| Poland | $270K | 8.3% |
| Italy | $192K | 5.9% |
| Egypt | $125K | 3.8% |
| United States | $90K | 2.8% |
| Spain | $88K | 2.7% |
| France | $51K | 1.6% |
Who is behind these numbers in Kenya?
The shipment records behind Kenya breakfast cereals exports (HS 1904): companies, dates, quantities and declared values.
Shipment records are in the platform
Tell us what you trade and we will show you the latest records on a live call.
Direct customs feed: shipment-level records from the official customs source.
Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 1904: Prepared foods obtained by swelling or roasting cereals or cereal products (e.g. corn flakes); cereals (other than maize (corn)) in grain form or in the form of flakes or other worked grains (not flour and meal), pre-cooked or otherwise prepared, n.e.c..
Common questions
What is the value of breakfast cereals exported by Kenya?
Kenya exported breakfast cereals worth $3.5 million in 2024, the latest year with complete public data, about 738 tonnes. That ranks it 74th of 181 countries worldwide, with 0% of world exports. The value was down 22% on 2023.
Which countries buy breakfast cereals from Kenya?
Uganda was the largest buyer with 40% of the value ($1.4 million), followed by Tanzania (27%) and Rwanda (13%). The top three together account for 80%, out of 28 buyer countries in total. Rwanda grew fastest among the top ten, up 158% on the year.
What is the average export price of breakfast cereals per kg?
The average declared export value was about $4.68 per kg in 2024, 54% above the world average of $3.04 per kg. Because it averages all grades and sizes, treat the figure as a market benchmark, not a price offer.
How have exports of breakfast cereals from Kenya changed since 2017?
Exports went from $961 thousand in 2017 to $3.5 million in 2024, an increase of 259%. The peak was 2023 at $4.4 million. Over 8 years the average was $3.0 million a year.
Does Kenya also import breakfast cereals?
Yes. Kenya imported $3.3 million worth of this product in 2024, mainly from the United Kingdom, India and South Africa. That compares with exports of $3.5 million in the same year.
What is the HS code for breakfast cereals?
The HS code for breakfast cereals is heading 1904. In Kenya the largest six-digit codes were 1904.90 (51% of the value) and 1904.10 (47%).
How can I find the companies behind this trade?
Shipment-level records for Kenya reach EximDataX from a direct customs feed, with company names, dates and declared values. We can show them for your product on a short call.
Same product, other countries
Breakfast cereals product types in Kenya
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