Watches trade by country: top importers, exporters and prices
World trade in watches was worth $29.64 billion in 2024, about 92.2 thousand tonnes. That is an increase of 19% since 2017, and down 1% on 2023.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
World trade by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $29.64B | 92.2K t |
| 2023 | $29.80B | 87.4K t |
| 2022 | $27.83B | 95.8K t |
| 2021 | $26.76B | 63.2K t |
| 2020 | $21.04B | 64.3K t |
| 2019 | $25.39B | 126.0K t |
| 2018 | $25.65B | 130.4K t |
| 2017 | $24.89B | 74.5K t |
Top watches exporting countries
Switzerland is the largest exporter with 62% of world exports, followed by China and Germany. The top three supply 77% between them, out of 193 exporting countries.
| Exporter | Value | Share |
|---|---|---|
| Switzerland | $18.26B | 62% |
| China | $3.61B | 12% |
| Germany | $891.9M | 3% |
| France | $824.4M | 2.8% |
| Japan | $784.5M | 2.7% |
| Hong Kong | $699.1M | 2.4% |
| Thailand | $575.2M | 1.9% |
| United States | $498.7M | 1.7% |
| Singapore | $497.2M | 1.7% |
| United Kingdom | $339.6M | 1.2% |
| Italy | $319.0M | 1.1% |
| Netherlands | $266.5M | 0.9% |
Top importing countries and buyer markets
The largest importers are the United States (15%), Hong Kong (10%) and Japan (6%). 215 countries imported it, and the top three take 31% of the value.
| Importer | Value | Share |
|---|---|---|
| United States | $4.30B | 15% |
| Hong Kong | $2.91B | 9.8% |
| Japan | $1.85B | 6.3% |
| China | $1.74B | 5.9% |
| Germany | $1.67B | 5.7% |
| France | $1.60B | 5.4% |
| United Kingdom | $1.45B | 4.9% |
| United Arab Emirates | $1.21B | 4.1% |
| Singapore | $1.07B | 3.6% |
| Italy | $1.02B | 3.4% |
| Spain | $702.3M | 2.4% |
| Switzerland | $689.4M | 2.3% |
Average price per kg
The world average declared value was about $321.57 per kg in 2024. Among the main exporters, Switzerland averaged $9,056.86 per kg and China $58.58 per kg, so grade and origin matter.
Declared value divided by weight, all 2024 shipments worldwide. Prices per shipment and per company are in EximDataX.
Who is behind these numbers in this market?
Public statistics stop at country totals and the last published year. EximDataX shows the shipment records underneath: the companies, dates, quantities and declared values, updated weekly.
Shipment records are in the platform
Tell us what you trade and we will show you the latest records on a live call.
Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 9102: Wrist-watches, pocket-watches, stop-watches and other watches, other than those of heading no. 9101. HS 9102 codes.
Common questions
Which countries export the most watches?
Switzerland exported $18.26 billion in 2024, 62% of the world total, followed by China (12%) and Germany (3%). In all, 193 countries reported exports of this product. The full ranking and map are on this page.
Which countries import the most watches?
The United States imported $4.30 billion in 2024, 15% of world imports, ahead of Hong Kong (10%) and Japan (6%). The top three importers together take 31%. Each country with its own page is linked from the table.
How big is the world trade in watches?
It was worth $29.64 billion in 2024, about 92.2 thousand tonnes. That is an increase of 19% since 2017. The peak year was 2023 at $29.80 billion. 193 countries reported exports and 215 reported imports.
What is the average price of watches per kg?
The world average declared value was about $321.57 per kg in 2024. Among the main exporters, Switzerland averaged $9,056.86 per kg and China $58.58 per kg, so grade and origin matter. It is total declared value divided by total weight, so treat it as a benchmark, not a quote.
What is the HS code for watches?
The HS code for watches is heading 9102, in chapter 91 (clocks and watches and parts thereof). Customs uses this code worldwide at the six-digit level; national tariffs add more digits. The full list of codes is on the HS 9102 page.
How can I find watches buyers and suppliers?
Public statistics stop at country totals. EximDataX shows the importers and exporters behind this trade from shipment-level customs records, updated weekly, with direct customs feeds and mirror data. Tell us your product and we will show you the latest records on a live call.
See what your buyers are buying.Then decide.
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