Toilet paper trade by country: top importers, exporters and prices
World trade in toilet paper was worth $4.75 billion in 2024, about 2.30 million tonnes. That is an increase of 36% since 2017, and up 1% on 2023.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
World trade by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $4.75B | 2.30M t |
| 2023 | $4.69B | 2.13M t |
| 2022 | $4.20B | 2.05M t |
| 2021 | $3.59B | 2.05M t |
| 2020 | $3.86B | 2.33M t |
| 2019 | $3.77B | 2.15M t |
| 2018 | $3.73B | 2.07M t |
| 2017 | $3.50B | 2.05M t |
Top toilet paper exporting countries
Exports are led by China (11%), Germany (8%) and Canada (7%). 148 countries reported exports, and the top three account for 26%.
| Exporter | Value | Share |
|---|---|---|
| China | $514.3M | 11% |
| Germany | $391.1M | 8.2% |
| Canada | $321.4M | 6.8% |
| Poland | $295.5M | 6.2% |
| France | $262.3M | 5.5% |
| Italy | $240.7M | 5.1% |
| Sweden | $222.5M | 4.7% |
| United States | $214.4M | 4.5% |
| El Salvador | $161.1M | 3.4% |
| Austria | $159.1M | 3.4% |
| Spain | $153.3M | 3.2% |
| United Kingdom | $145.8M | 3.1% |
Top importing countries and buyer markets
The United States is the biggest buyer with 11% of world imports, ahead of Germany and the Netherlands. Demand is spread widely: the top three take 27% across 222 importing countries.
| Importer | Value | Share |
|---|---|---|
| United States | $509.0M | 11% |
| Germany | $454.4M | 9.6% |
| Netherlands | $328.8M | 6.9% |
| France | $248.9M | 5.2% |
| Canada | $196.6M | 4.1% |
| Belgium | $139.7M | 2.9% |
| Denmark | $131.0M | 2.8% |
| Hong Kong | $130.0M | 2.7% |
| Norway | $128.9M | 2.7% |
| Czech Republic | $127.8M | 2.7% |
| Ireland | $119.7M | 2.5% |
| Austria | $118.7M | 2.5% |
Average price per kg
The world average declared value was about $2.07 per kg in 2024. Among the main exporters, the United States averaged $3.06 per kg and China $1.62 per kg, so grade and origin matter.
Declared value divided by weight, all 2024 shipments worldwide. Prices per shipment and per company are in EximDataX.
Who is behind these numbers in this market?
The shipment records behind Toilet paper (HS 4818.10) importers and exporters, worldwide: companies, dates, quantities and declared values.
Shipment records are in the platform
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Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 4818.10: Paper articles: toilet paper. HS 4818 codes.
Common questions
Which countries export the most toilet paper?
China exported $514.3 million in 2024, 11% of the world total, followed by Germany (8%) and Canada (7%). In all, 148 countries reported exports of this product. The full ranking and map are on this page.
Which countries import the most toilet paper?
The United States imported $509.0 million in 2024, 11% of world imports, ahead of Germany (10%) and the Netherlands (7%). The top three importers together take 27%. Each country with its own page is linked from the table.
How big is the world trade in toilet paper?
It was worth $4.75 billion in 2024, about 2.30 million tonnes. That is an increase of 36% since 2017. 2024 was the highest year since 2017. 148 countries reported exports and 222 reported imports.
What is the average price of toilet paper per kg?
The world average declared value was about $2.07 per kg in 2024. Among the main exporters, the United States averaged $3.06 per kg and China $1.62 per kg, so grade and origin matter. The average mixes every grade and size, so use it as a market reference rather than an offer.
What is the HS code for toilet paper?
The HS code for toilet paper is subheading 4818.10, in chapter 48 (paper and paperboard; articles of paper pulp, of paper or paperboard). The first six digits are the same in every country; national tariffs add more. The full list of codes is on the HS 4818 page.
How can I find toilet paper buyers and suppliers?
The rankings here stop at countries; EximDataX goes down to the companies trading toilet paper, from direct customs feeds and mirror data. Tell us your markets to see them live.
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