Printed single sheets and leaflets trade by country: top importers, exporters and prices
World trade in printed single sheets and leaflets was worth $1.86 billion in 2024, about 228.9 thousand tonnes. That is an increase of 16% since 2017, and up 4% on 2023.
Public statistics, latest complete year (2024). Values in US dollars. Page updated .
World trade by year, 2017-2024
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Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $1.86B | 228.9K t |
| 2023 | $1.78B | 233.2K t |
| 2022 | $1.74B | 239.7K t |
| 2021 | $1.64B | 249.0K t |
| 2020 | $1.72B | 239.9K t |
| 2019 | $1.86B | 295.4K t |
| 2018 | $1.82B | 294.1K t |
| 2017 | $1.61B | 281.0K t |
Top printed single sheets and leaflets exporting countries
Exports are led by India (12%), Germany (11%) and the United States (11%). 202 countries reported exports, and the top three account for 35%.
| Exporter | Value | Share |
|---|---|---|
| India | $227.6M | 12% |
| Germany | $209.9M | 11% |
| United States | $206.4M | 11% |
| United Kingdom | $143.7M | 7.7% |
| China | $126.9M | 6.8% |
| Poland | $96.7M | 5.2% |
| Czech Republic | $78.5M | 4.2% |
| Netherlands | $65.0M | 3.5% |
| Belgium | $63.6M | 3.4% |
| Italy | $50.3M | 2.7% |
| France | $50.1M | 2.7% |
| Hungary | $49.9M | 2.7% |
Top importing countries and buyer markets
The United States is the biggest buyer with 11% of world imports, ahead of the Netherlands and Germany. Demand is spread widely: the top three take 28% across 221 importing countries.
| Importer | Value | Share |
|---|---|---|
| United States | $204.1M | 11% |
| Netherlands | $162.7M | 8.8% |
| Germany | $149.4M | 8.1% |
| France | $112.6M | 6.1% |
| United Kingdom | $73.2M | 4% |
| Austria | $72.2M | 3.9% |
| Mexico | $66.9M | 3.6% |
| India | $65.6M | 3.5% |
| China | $57.7M | 3.1% |
| Italy | $49.3M | 2.7% |
| Switzerland | $48.8M | 2.6% |
| Belgium | $45.5M | 2.5% |
Average price per kg
The world average declared value was about $8.11 per kg in 2024. Among the main exporters, the United Kingdom averaged $12.09 per kg and China $6.41 per kg, so grade and origin matter.
Declared value divided by weight, all 2024 shipments worldwide. Prices per shipment and per company are in EximDataX.
Related product types
Who is behind these numbers in this market?
The shipment records behind Printed single sheets and leaflets (HS 4901.10) importers and exporters, worldwide: companies, dates, quantities and declared values.
Shipment records are in the platform
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Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 4901.10: Printed matter: in single sheets, whether or not folded. HS 4901 codes.
Common questions
Which countries export the most printed single sheets and leaflets?
India exported $227.6 million in 2024, 12% of the world total, followed by Germany (11%) and the United States (11%). In all, 202 countries reported exports of this product. The full ranking and map are on this page.
Which countries import the most printed single sheets and leaflets?
The United States imported $204.1 million in 2024, 11% of world imports, ahead of the Netherlands (9%) and Germany (8%). The top three importers together take 28%. Each country with its own page is linked from the table.
How big is the world trade in printed single sheets and leaflets?
It was worth $1.86 billion in 2024, about 228.9 thousand tonnes. That is an increase of 16% since 2017. The peak year was 2019 at $1.86 billion. 202 countries reported exports and 221 reported imports.
What is the average price of printed single sheets and leaflets per kg?
The world average declared value was about $8.11 per kg in 2024. Among the main exporters, the United Kingdom averaged $12.09 per kg and China $6.41 per kg, so grade and origin matter. It is total declared value divided by total weight, so treat it as a benchmark, not a quote.
What is the HS code for printed single sheets and leaflets?
The HS code for printed single sheets and leaflets is subheading 4901.10, in chapter 49 (printed books, newspapers, pictures and other products of the printing industry; manuscripts, typescripts and plans). The first six digits are the same in every country; national tariffs add more. The full list of codes is on the HS 4901 page.
How can I find printed single sheets and leaflets buyers and suppliers?
EximDataX shows the importers and exporters of printed single sheets and leaflets by name, from shipment-level customs records updated weekly. Ask for a live look at the markets you sell to.
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