🇬🇧 United Kingdom imports of video games and game equipment: 2024 trade data
Imports of video games and game equipment by the United Kingdom reached $1.99 billion in 2024 (64.9 thousand tonnes). That makes it the 3rd largest importer of this product worldwide, out of 222 countries. That is 30% less than in 2023. Across 2017-2024 the long-run trend was broadly stable. The peak in this period was 2023, at $2.86 billion.
Public statistics, latest reported year 2024. Values in US dollars.
Imports of video games and game equipment by year, 2017-2024
Hover or tap a year for detail.
Year by year
| Year | Value | Quantity |
|---|---|---|
| 2024 | $1.99B | 64.9K t |
| 2023 | $2.86B | 63.9K t |
| 2022 | $2.49B | 69.5K t |
| 2021 | $2.53B | 63.7K t |
| 2020 | $2.01B | 64.2K t |
| 2019 | $1.48B | 58.3K t |
| 2018 | $1.72B | 59.7K t |
| 2017 | $1.67B | 64.8K t |
Where the United Kingdom imports video games and game equipment from
One supplier dominates: China accounted for 71% of the value.
| Supplier country | Value | Share |
|---|---|---|
| 🇨🇳 China | $1.42B | 71% |
| 🇺🇸 United States | $104.2M | 5.2% |
| 🇩🇪 Germany | $83.2M | 4.2% |
| 🇯🇵 Japan | $81.1M | 4.1% |
| 🇻🇳 Vietnam | $48.0M | 2.4% |
| 🇳🇱 Netherlands | $34.6M | 1.7% |
| 🇰🇪 Kenya | $26.3M | 1.3% |
| 🇵🇱 Poland | $23.0M | 1.2% |
| 🇦🇹 Austria | $21.4M | 1.1% |
| 🇧🇪 Belgium | $19.0M | 1% |
Types of video games and game equipment under HS 9504
| 9504.50 | Games: video game consoles and machines, other than those of subheading 9504.30 | 67% |
| 9504.90 | Games: articles for funfair, table or parlour games, including pintables, special tables for casino games, automatic bowling alley equipment, n.e.c.… | 15% |
| 9504.30 | Games: operated by coins, banknotes, bank cards, tokens or by other means of payment, other than billiard articles and accesssories, and automatic… | 9.4% |
| 9504.40 | Games: playing cards | 7.4% |
| 9504.20 | Billiard articles and accessories of all kinds | 1.1% |
Codes and full descriptions: HS heading 9504.
Average import price of video games and game equipment
The average declared value was about $30.70 per kg, close to the world average of $32.48.
Declared value divided by weight, all 2024 shipments. Prices per shipment and per company are in EximDataX.
The United Kingdom also exports video games and game equipment
In 2024, the United Kingdom exported video games and game equipment worth $522.1 million (10.8 thousand tonnes). It ranks 8th of 204 countries for exports of this product. Most of it went to United Arab Emirates (15%), Netherlands (14%), Ireland (12%). Trade is spread widely: the top three buyer markets together make up only 40%. Among the main buyer markets, Slovakia grew fastest (+101% on the year before).
| Destination | Value | Share |
|---|---|---|
| 🇦🇪 United Arab Emirates | $76.5M | 15% |
| 🇳🇱 Netherlands | $71.2M | 14% |
| 🇮🇪 Ireland | $63.3M | 12% |
| 🇺🇸 United States | $43.5M | 8.3% |
| 🇮🇱 Israel | $40.9M | 7.8% |
| 🇭🇰 Hong Kong | $28.8M | 5.5% |
| 🇫🇷 France | $20.8M | 4% |
| 🇸🇰 Slovakia | $19.8M | 3.8% |
| 🇦🇺 Australia | $19.7M | 3.8% |
| 🇩🇪 Germany | $18.2M | 3.5% |
Who is behind these numbers in the United Kingdom?
Public statistics stop at country totals and the last published year. EximDataX shows the shipment records underneath: the companies, dates, quantities and declared values, updated weekly.
Shipment records are in the platform
Tell us what you trade and we will show you the latest records on a live call.
Direct customs feed: shipment-level records from the official customs source.
Updated weekly on EximDataX (some markets daily), while public statistics stop at 2024.
Source: CEPII BACI (reconciled UN Comtrade data), HS 2017 edition, release 202601, Etalab Open Licence 2.0. Annual values in US dollars at the customs border; quantities in tonnes where reported. HS 9504: Video game consoles and machines, articles for funfair, table or parlour games, including pintables, billiards, special tables for casino games and automatic bowling alley equipment.
Video games and game equipment trade in the United Kingdom: questions
What is the value of video games and game equipment imported by the United Kingdom?
The United Kingdom imported video games and game equipment worth $1.99 billion in 2024 (64.9 thousand tonnes).
Where does the United Kingdom import video games and game equipment from?
The main supplier countries in 2024 were China (71%), United States (5%), Germany (4%).
What is the average import price of video games and game equipment in the United Kingdom?
The average declared import value was about $30.70 per kg in 2024, against a world average of $32.48 per kg.
Does the United Kingdom export video games and game equipment?
Yes. The United Kingdom exported video games and game equipment worth $522.1 million in 2024, mainly to United Arab Emirates, Netherlands, Ireland.
What is the HS code for video games and game equipment?
Video games and game equipment falls under HS heading 9504 (Video game consoles and machines, articles for funfair, table or parlour games, including pintables, billiards, special). The six-digit codes under it split the product by type.
How can I find the companies trading video games and game equipment with the United Kingdom?
These public statistics stop at country level. EximDataX has a direct customs feed for the United Kingdom with shipment-level records, updated weekly, where you can see the importers and exporters by name.
Video games and game equipment trade in other countries
More trade data for the United Kingdom
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